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Enrollment and Recruitment

Enrollment and Recruitment

Help the next Beaver say yes.

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The landscape of higher education is changing. Across the Midwest, competition is fierce, and the number of high school graduates is declining. But at Bemidji State University, we’re not just reacting to these changes — we’re getting ahead of them.

We’ve already stabilized our enrollment to pre-pandemic numbers, a huge win in today’s climate. Now, it’s time to do more than just hold our own and redefine how we attract and support the next generation. We must build a modern digital presence, tell powerful stories, and ensure every prospective student knows the value of a BSU education.

This isn’t just about marketing. It’s about building a future. It’s about leveraging key moments — from the first time a student hears about us to the day they walk into Deputy Hall for a campus tour — to create an undeniable connection. We need to show them that Bemidji State is the place where they belong and where they can succeed.

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Sponsorship and Naming Opportunities

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Here's a look at how you can put your dollars to work. Or, give at whatever amount you feel led with the giving form on this page. Make sure to specify where you want your donation to go in the "Comments" field.

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Total Needed: $250,000 / 500 donors at $250-$500 each

The Alumni & Friends for Scholarship Opportunity Fund

We’re inviting up to 500 donors to join the largest giving circle in the entire For the North campaign. By giving between $250 and $500, you will be part of a powerful collective that provides crucial scholarships for incoming students during their toughest transition periods. Your name will be listed in the alumni magazine, you’ll receive an update from the admissions team, and you’ll get to hear from a student who directly benefited from your generosity.

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Total Needed: $100,000 / 100 donors at $1,000 each

Bring Acceptance Packages to the NEXT Level!

The moment a student says “yes” to Bemidji State is a pivotal one. It’s the moment they officially join Beaver Nation. Help us make this experience unforgettable by sponsoring a new, reimagined acceptance package. Your donation will help us create a welcome kit that makes students and their families feel celebrated from the moment they open it. Donors will get to preview the new package and be featured in a special welcome video for incoming students!

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Total Needed: $100,000 / 40 donors at $2,500 each

The Digital Marketing Giving Circle

Reaching students today means meeting them where they are: online. This year-long, multi-channel campaign will create a cohesive, dynamic presence across mailers, digital ads, social media, and billboards. This is your chance to be a part of a collective effort to share the BSU story far and wide. Your contribution will help us amplify our message and attract the next generation of students to BSU.

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Total Needed: $200,000 / 4 donors at $50,000 each

Video Campaigns

Imagine seeing a professionally produced video campaign on TV or online, knowing that your sponsorship made it possible. This isn’t just a donation; it’s a partnership. You’ll get an exclusive, behind-the-scenes look from pre-production to post-production and see the real-time impact of your gift on student recruitment. Highlight our top academic programs, celebrate our athletics, or amplify the success of our alumni. Your name will be featured in the video credits, and you’ll receive a presentation on the campaign’s success.

Donate to Enrollment and Recruitment

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Do you want your dollars deployed to the areas of greatest need? You can give to the pillar's general pool below to maximize your impact.

Ready to Make an Impact?

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Your gift can change the future of Bemidji State University. You can support the Enrollment and Recruitment Pillar by choosing from the opportunities detailed here.

Or, for a more personalized conversation about how your donation can make a difference, contact pillar representative Allyssa "A.J." Joseph at allyssa.joseph@bemidjistate.edu or 218-755-2876.

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Allyssa "A.J." Joseph

Executive Director / VP for Advancement