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Business Partners Engage in Excitement

Sophomore Baylee Johnson produced this winning design for exterior branding of a dealer-loaned truck to be driven by members of the BSU collegiate fishing team.

Members of Bemidji State University’s fishing team hope to convince an auto dealer to provide a BSU-branded truck to haul a boat and trailer already sponsored by Bemidji Marine.

Those same students will promote the sponsors — and BSU — as they drive the truck and trailer to collegiate bass fishing competitions across Minnesota and throughout the Midwest and South. One of those events is the 2017 College National Championship, to be held Aug. 10-12 on Lake Bemidji.

Students in a spring course on logos and branding competed to design the vinyl wrap for both the truck and trailer.